SOCIAL MEDIA MANAGEMENT & MARKETING




Social Media Marketing

As people are spending more time within the social environment than anywhere else online, this is a key area to develop engagement as part of your overall digital strategy.Your social media channels can be the first impression your visitor has of your organisation. Consumers can now find your company via a social media environment, as well as search engines.You’ll need to guarantee that all of your social media channels look great, make the most of the functionality available within each channel and ensure they deliver a consistent and engaging message that reflects the values that underpin your brand.At Jellyfish we have the experience to create engaging social media environments and applications, and tie these assets into your wider social media strategy, often working closely with our in house Social Media team.




Generate positive return on your investment

Social media management is a ‘must do’ for businesses with 91% of adults using at least one social media site regularly, it’s an essential medium to learn more about your audience demographic, to expand this audience and find potential new customers.This credible form of advertising is key because your customers, who don’t stand to gain by promoting your products and services, recommend you and your business to their online community. Whether you are looking to manage your social media channels yourself and need training, a setup service or are looking to outsource the entire operation, we offer a solution to generate a positive return on your investment.


Want to discover more about our Social Media Management?


At our core is Create, Share & Engage. Find out how we use this method in our social media management.


Understanding social media for business


It is almost a certain expectation of customers nowadays for you to have a functional business website. Customers will want to find you online, on their computers at webdesignanddevelopmentcompanylondon, their mobile devices and now even their televisions. Since the invention of Facebook, Twitter, Google+ and the plethora of other social media and blogging sites, it has become an expectation for your brand to appear in these places also to provide a seamless journey between your website and networks.
It adds stature, reputation and trust. Businesses that are interacting with their customers everyday are clearly real; their social sites contain “real-life” feedback from their customers and their blogs contain relevant and up-to-date information. The more relevant and useful information you can provide on the internet, the more chance there is that somebody will find your brands website. They may not be looking for you but you could have been appearing in their eye-lines for months, suddenly they require a service in your industry and your logo looks familiar to them. Why? Because you have been promoting your brand and building awareness.

There are so many social media sites that you can manage and promote on, each offering different features and benefits. You have probably heard a number of names or some ‘jargon’ related to social media marketing but it still isn’t clear exactly what the right moves are. Which ones do you use? Which ones are the right choice and how much work does it involve?
Let us guide you, offer advice and create with you.

Marketing & Management for:

  • Twitter
  • Facebook
  • Google+
  • Pinterest
  • Instagram
  • LinkedIn
  • YouTube

Social Media Services

As traditional notions of brand presence are increasingly influenced by social content and personalised signals, the integration of social media activity within the broader digital mix is now a key feature of the Jellyfish approach to social media.

Our provision of services is thus driven by two critical success factors: data insight and deep integration with search and paid media activity. Successful delivery of effective social activity, as part of an integrated digital campaign, combines science and art. On- and off-site analytics (the science part!) are married with smart, engaging and genuinely useful digital content, deployed over core platforms such as Twitter, Google+ and Facebook.


Content Development

Our approach to content strategies for social media is:

  • Driven by data gathering, analysis and insight
  • Based on observable historic patterns in the ways that users currently engage with your brand and its content
  • Focused on content-specific analytics from your website, and across social media platforms e.g. Facebook, Twitter

During a typical engagement, our delivery will focus on:

  • Situation analysis – how are you currently using social channels to engage with prospects and customers?
  • Audit of your content
  • Comparison to peers and competitors
  • Identification of best content opportunities and developing an action plan

For example, we use Facebook insights to clarify the best/most successful content by category and detail, measured by most liked, most shared, reach etc. Where applicable, we match to keyword level search data from PPC, identify linguistic themes that best resonate with target audience, document and then develop calendars to guide content development.


Social Monitoring

Using data gathered from the Jellyfish sentiment analysis benchmark report, we can deliver continuous social media monitoring, with insights gathered from off-site data (buzz, sentiment and social mentions), together with on-site data from Google Analytics.
Monitoring data is continuously gathered, and, subject to your needs, can be automatically collated and distributed within your business, or manually curated and enriched with expert analysis and recommendations.
To summarise, the Jellyfish social media team will collate and comment on topics related to your brand, sector and competitors, providing insight to inform and enrich:

  • Corporate communications
  • Customer services
  • Content development
  • Search planning and strategy

Social Media Reporting

Our social media reports are designed to get you the data you need and highly configurable to your business strategy and needs.
Insights from social media can prove revelatory and can help:

  • Tie overarching social media topics and conversations to specific actions and objectives on your website
  • Determine which content marketing and outreach efforts spread into larger social media conversations, and result in website traffic, conversions, sales or content interaction.
  • Compare which types of social media and communities are the best traffic sources, which are driving actions on the website, and help prioritise investments of time and resources accordingly.
  • Define website business goals and metrics, and sort social media monitoring results to determine which related posts and content are helping to achieve those goals.
  • Enhance social media monitoring data with the web metrics that are most relevant to communications, customer support, or community and social media teams.

We build reports on:

  • Referrals from social sites
  • Referrals from social sites as percentage of total visits
  • Sales from social sites
  • Social sales as percentage of total sales
  • Mentions (by media type)
  • Sentiment (percentage positive/somewhat positive/neutral)
  • Competitor comparison / market share
  • Number of Facebook reach
  • Number of Facebook ‘likes’
  • Twitter followers
  • Twitter retweets
  • New visits generated by media type (success by content & channel)

The power of these reports, if correctly exploited, is immense. They are a great way to have a social media strategy powered by real numbers.


Social Posting

We’ll also provide you with social post schedules which will promote content already on your site as well as content we may create for you. Our team of experts will know exactly what hashtags to use for your sector and will also incorporate your agreed upon tone of voice too.

Social Advertising

Social advertising can turbo boost engagement and website traffic to unprecedented heights. Take a look at our digital advertising page.

Social Campaigns

We can also deliver bespoke social media campaigns designed to drive social engagement, capture data and boost the visibility of a new product.


Why does your business need a social media presence?

Social media is a golden opportunity to talk to your existing and prospective customers, engage with those who will shout about your brand and it’s now an important factor in ranking well in search.

That’s why you need expertise – you need people who know and understand how to use social media to build your business.
That’s the job of our social media team who’re trained to put your business on the right path.
So how do we do it?

Social Media Audit

We start by performing an audit of your target audience and cross reference this with your current channels set up – however many this may be. This is a key stage in the process as we’ll make sure the right channels are set up for the right audience in mind. We’ll also make sure these profiles are optimised for best practice too.

Build Your Audience

We’ll strategically target users and influencers in your industry to follow/monitor in order to put your brand front and centre to those who will make a positive difference.

Engage With Influencers

Not only do we target influencers to follow, but we’ll engage with them too. We’ll work closely with your business to define a tone of voice that suits your brand’s style and start conversations with influencers in your sector. We will agree a personalised ‘code of conduct’ with you which means we won’t engage with users without your expressed permission and knowledge beforehand.

Reporting

We will provide comprehensive monthly reports detailing how your social media profiles are having a positive effect on your business, ensuring it’s in keeping with key targets set out at the audit stage.

Social media objective:

To create an online community for the local area.
Key results:

  • To grow audience organically by 15%
  • To increase engagement levels by 20%
  • To own a community on Google+ with at least 200 members

Leave the day to day activities to us!

It’s only at this point that we’ll start to think about the day to day management of your social media marketing – ie. which platforms are right for you, which influencers we need to connect with, the type of content we need to promote etc. Our experts know from experience which platforms and activities will best support your company goals and will put a totally bespoke strategy and activities programme together for you.

We never lose sight of your objective

The main benefit of our approach when it comes down to the tactical level is that we never lose sight of your objective; it is always forefront of mind in everything that we do, ensuring that activity is never carried out for activity’s sake. Every comment we post, every piece of content we promote, every conversation we partake in and every influencer we reach out to works towards achieving the quarterly key results and ultimately your overall objective.




How can we help you?

We are a sociable bunch and our new business comes primarily from recommendations & referrals from clients & friends who know how we work. We don’t think that salesmen should do all the talking for us and so we recommend that you speak directly to our clients to understand who we are and what we do. Our social media pricing is completely bespoke and is based on your current situation and your objectives.

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Things we have Done

We are building bridges in web technology in order to connect the client’s goal to reality


+44 (0) 208 899 6666
+44 (0) 208 899 6665
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