If you are looking to build your online presence then you need to add quality content to your website on a consistent basis; it’s as simple as that! Good quality content writing is a crucial component of your website and should not be ignored or taken lightly. This is true, whether you are a start-up company launching a brand-new website or an established company re-assessing your existing website. Here at Innovative Global Media we firmly believe “Content is King”. It’s all well and good designing a great-looking website with a slick interface and a high level of usability, but without quality content it’s pointless and your business will suffer as a consequence. This is why Innovative Global Media works with only experienced, talented copywriters who know how to create quality content that can really sell your business.
Search Engine Optimisation (SEO) refers to the process of boosting the ranking of your website in search engines results. Google is forever changing its algorithms (check out Google’s Hummingbird update for the latest, most noteworthy changes), however, the general consensus is that Google ranks a website according to how much value it holds for its visitors. Value is most often gleaned from fresh, relevant content that is well written, compelling and engaging. A successful SEO strategy also entails relevant and pertinent keywords being woven into the content of your website. Our copywriters are experienced, knowledgeable and highly skilled in the science of SEO and are best-placed to provide you with quality content for your website.
There are a number of ways that a visitor may find your website. From clicking on a sponsored ad listing to finding your company in search engine results, there are various ways that a customer can arrive at your website. However, in order to convert your potential customers into existing customers, you need to engage them. You can do this through quality content writing. Content writing can entertain, inform and fascinate but ultimately it should persuade. It should persuade your visitors that they must purchase your product or service because it’s the best, either in quality,performance or value. Good quality content writing can generate excellent returns on investment, which should by any means be your business’s ultimate goal.
Here at Innovative Global Media our content writers work hard to produce fresh content for our clients on a regular basis. Google loves fresh content and is always on the lookout for websites with new content that’s well-written and engaging. In the world of SEO, it’s really very simple. The more content that goes onto your website, the more often Google’s spiders will crawl your website. If a spider returns to your website and finds that new information has been added, it will usually shorten the period between the next time it crawls your site again. Think of a Google spiders, as a hungry spider which lives and thrives on freshly written content, where there’s food the spider will come back to feed and in no time — This is all very good for your business!
The more often Google’s spiders visit your website, the quicker your content will be indexed. This is great news in terms of your SEO. Of course, a high frequency of posts means nothing if the content is poor quality. Fortunately, however, our content writers are highly skilled in producing relevant, compelling content. Innovative Global Media’s content writers can produce daily, weekly or monthly articles in order to ensure that your website is frequented with regular content that engages your visitors. To learn more about our content writing service get in touch today.
We focus strongly on function and usability and train you to manage your website as a business asset. We go to great lengths to assure your content is delivered in such a way that visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.